Sans Other Vemu 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Erliga' by Haniefart (names referenced only for comparison).
Keywords: posters, logotypes, packaging, merch, headlines, playful, handmade, rugged, quirky, bold, handmade feel, display impact, texture, quirk, angular, blocky, chiseled, irregular, compact.
A heavy, block-built sans with slightly irregular, hand-cut contours and softened corners. Strokes stay consistently thick with minimal modulation, while counters are often squared or trapezoidal, giving letters a carved, stencil-adjacent feel without true stencil breaks. Proportions lean compact with tight internal spaces, and the geometry shows subtle wobble and asymmetry that creates an intentionally imperfect rhythm. Terminals are blunt and flattened, and many forms (notably curves) resolve into faceted, almost polygonal shapes.
Best suited for short, high-impact text such as posters, event titles, packaging callouts, bold brand marks, and merchandise graphics. It also works well for playful signage or game/entertainment creatives where a rugged, handmade tone is desirable.
The font reads as energetic and mischievous, with a handmade grit that feels streetwise and game-like rather than polished or corporate. Its chunky texture and quirky construction suggest a casual, expressive voice suited to attention-grabbing, characterful messaging.
The design appears intended to translate a hand-cut, chunky lettering style into a consistent digital set—prioritizing personality, texture, and punch over strict geometric regularity. It aims to feel bold and crafted, with deliberately faceted shapes that keep the overall texture lively across words and lines.
The irregular edges and tight counters increase texture at display sizes, but can reduce clarity in dense settings or at small sizes. The numerals match the same blocky, cut-from-solid style, supporting cohesive headline systems where letters and numbers appear together.