Sans Superellipse Isma 10 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, industrial, retro, techno, authoritative, poster-ready, impact, branding, retro-tech, stencil-like, squared, rounded corners, ink-trap notches, compressed counters.
A heavy, squared sans with rounded corners and a superelliptical construction that keeps bowls and rounds feeling blocky rather than circular. Strokes are thick and largely uniform, with tight internal counters and small cut-ins that create a subtle stencil-like segmentation in many glyphs. Terminals tend toward flat, rectangular endings, and the overall geometry favors verticality and dense black shapes, producing strong word silhouettes at display sizes. Numerals follow the same compact, engineered logic, with closed forms and deliberate openings that help separate similar shapes.
Best suited for headlines and short-form display typography where its compact counters and stencil-like details remain legible. It can work well for branding marks, packaging panels, and bold signage that benefits from an engineered, industrial presence. For longer text, larger sizes and generous spacing will help preserve clarity.
The tone is bold and industrial, with a retro-tech flavor that evokes machinery, signage, and late-20th-century display lettering. Its dense mass and squared rhythm feel assertive and utilitarian, while the rounded corners keep it from reading as harsh or purely mechanical.
The design appears intended to deliver maximum impact with a constructed, geometric voice—pairing superelliptical rounds with deliberate cut-ins to create a distinctive, industrial display sans that holds up in high-contrast, attention-grabbing settings.
The small internal notches and narrow counters add texture and distinctiveness, but also increase the risk of fill-in at small sizes or on low-resolution output. The design maintains a consistent modular rhythm across uppercase and lowercase, emphasizing solidity over finesse.