Sans Superellipse Ismo 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, retro, playful, punchy, friendly, poster-like, display impact, graphic texture, retro voice, distinctive counters, rounded, blocky, soft-cornered, stencil-cut, compact counters.
This typeface is built from heavy, rounded-rectangle showcard forms with soft corners and largely monolinear stroke weight. Openings and counters are consistently shaped as narrow vertical slots, giving many letters a cut-out, almost stencil-like construction. Curves are squarish and superelliptical rather than circular, producing broad shoulders and flattened bowls; joins are smooth and minimally articulated. Proportions favor wide, stable silhouettes with short-looking extenders and compact interior spaces, and the numerals follow the same chunky, cut-in logic for high visual consistency.
Best suited to short display settings such as posters, headlines, wordmarks, packaging fronts, and bold signage where its chunky silhouettes and distinctive slot counters can remain clear. It can also work for playful branding systems and merchandising where a retro, high-impact voice is desired.
The overall tone is bold and extroverted, mixing a mid-century display feel with a toy-like friendliness. The squared curves and slot counters add a slightly industrial, sign-paint/print-shop character, while the rounded corners keep it approachable rather than severe.
The design appears intended as a high-impact display sans with a consistent rounded-rectangle geometry and a signature cut-out counter treatment. The emphasis is on unmistakable shapes, tight internal rhythm, and a cohesive, graphic texture rather than neutral readability.
At text sizes the tight counters and repeated vertical cut-ins become a strong texture, so the face reads best when allowed enough size and spacing. Diagonals (notably in K, N, V, W, X) appear simplified and weighty, reinforcing a sturdy, poster-oriented rhythm.