Sans Normal Amlab 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Reyhan' by Plantype, 'Founder' by Serebryakov, and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, packaging, modern, neutral, clean, friendly, corporate, versatility, legibility, modernization, clarity, neutrality, rounded, geometric, crisp, even, open.
A clean, geometric sans with broad, rounded bowls and largely uniform stroke thickness. Curves read as near-circular and smoothly joined, while terminals are mostly straight and crisp, producing a tidy, engineered finish. Proportions feel balanced with generous internal counters (notably in O, Q, e, and g) and steady spacing that keeps words from looking cramped. Uppercase forms are straightforward and stable, and the lowercase shows simple, highly legible constructions with a single-storey a and g and clear punctuation-like dots on i and j.
This face works well for interfaces, product branding, and general-purpose graphic design where clarity and a contemporary feel are needed. Its even texture and open counters also make it a good option for headings, subheads, and short-to-medium blocks of text in print or on screen.
The overall tone is modern and neutral, with a calm, dependable voice. Its rounded geometry adds a mild friendliness without becoming playful, keeping it suitable for professional communication. The result feels contemporary and approachable rather than trendy or expressive.
The design appears intended as a versatile geometric sans that prioritizes clarity, consistency, and broad usability. It aims to deliver a dependable, modern look with subtle softness from rounded forms, making it suitable for both corporate and consumer-facing contexts.
Numerals are clear and sturdy, matching the letterforms’ rounded geometry and even color. Diagonals (V, W, X, Y) appear confident and straight, balancing the softer curvature elsewhere. The sample text shows consistent rhythm and strong readability at larger paragraph sizes.