Sans Superellipse Hiluz 13 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Thinking' by Graphicxell; 'Burger Honren' by IRF Lab Studio; 'Longacre JNL' by Jeff Levine; 'Duotone' by Match & Kerosene; and 'Angmar', 'Delonie', and 'Headpen' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, industrial, confident, poster-ready, utilitarian, sports, space saving, high impact, modern utility, graphic clarity, condensed, blocky, rounded corners, sturdy, high-contrast (shape).
This typeface is a condensed, heavy sans with flat terminals and subtly rounded corners that give its rectangular forms a softened, superellipse-like feel. Strokes are consistently thick, producing dense counters and strong internal shapes (notably in letters like B, R, and 8). Curves are compact and controlled rather than fully circular, and joins are straightforward and vertical, creating a tight, disciplined rhythm. Overall proportions favor tall, narrow capitals and compact lowercase with robust, simplified detailing for maximum impact.
It performs best in display settings where compact width and high visual weight are assets: headlines, posters, packaging, and bold brand lockups. The sturdy, simplified shapes also suit signage-style graphics and sport or event typography where quick recognition and strong presence are priorities.
The tone is assertive and no-nonsense, with a contemporary industrial flavor. Its compact width and heavy color read as confident and attention-grabbing, leaning toward poster, headline, and sports-style energy rather than delicate or lyrical expression.
The design appears intended to deliver maximum impact in limited horizontal space, combining a condensed footprint with heavy, simplified letterforms. The rounded-rectangle curvature suggests an aim for a modern, engineered look that stays friendly enough for contemporary branding while remaining overtly bold.
The numerals and punctuation shown match the same condensed, block-first construction, keeping texture uniform across mixed text. The dense counters and strong vertical emphasis make the type feel particularly solid in all-caps and short bursts of copy.