Sans Superellipse Hirok 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Hudson NY' by Andrew Footit, 'Nulato' by Stefan Stoychev, and 'Radley' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, athletic, assertive, modern, utilitarian, high impact, space saving, bold clarity, modern signage, blocky, compact, rounded, squared, sturdy.
A compact, heavy sans with rounded-rectangle construction and broadly squared curves. Strokes are uniform and dense, with large interior counters that stay open even at this weight. Terminals are mostly blunt and straight-cut, while curves (C, O, S, 0) resolve into soft, squarish arcs that create a consistent “superellipse” rhythm. The lowercase is simple and sturdy, with a single-storey a and g, short ascenders/descenders, and tightly managed proportions that keep the texture even in longer lines. Numerals are similarly blocky and legible, matching the same rounded-corner geometry.
Best suited to headlines and display settings where a compact, forceful voice is needed—posters, sports or streetwear branding, packaging, and bold wayfinding or signage. It can also work for short UI labels or badges where space is tight and clarity is essential, though the weight and density suggest using it sparingly for longer passages.
The overall tone is strong, no-nonsense, and contemporary, with a slightly athletic/industrial flavor. Its compressed presence and chunky forms communicate urgency and impact, reading as confident and practical rather than refined or delicate.
The letterforms appear designed to deliver maximum impact in limited width, using rounded-rectangle geometry to keep heavy strokes readable and cohesive. The intent reads as a modern, high-visibility sans that balances toughness with friendly, softened corners.
The design’s squared curves and minimal modulation make it feel engineered and signage-friendly. In the sample text, word shapes remain clear at large sizes, and the consistent rounding prevents the heavy weight from looking harsh or spiky.