Serif Contrasted Upwo 9 is a regular weight, narrow, very high contrast, upright, normal x-height font.
Keywords: magazines, fashion, headlines, branding, packaging, editorial, luxury, dramatic, refined, editorial impact, luxury branding, elegant display, modern classic, hairline serifs, vertical stress, crisp, stately, sculptural.
A high-contrast serif with sharp, hairline terminals and strong vertical stems that create a crisp black-and-white rhythm. Serifs are fine and pointed with minimal bracketing, and the overall drawing emphasizes vertical stress and elegant stroke modulation. Capitals feel tall and formal with clean, structured proportions, while the lowercase keeps a measured x-height and shows calligraphic details in characters like the single-storey “g” and the teardrop/ball-like terminals seen in “a” and “f”. Numerals match the system with thin entry strokes and bold main curves, producing a polished, editorial color in text and a striking presence at display sizes.
Best suited to editorial typography—magazine headlines, deck copy, and striking pull quotes—where its contrast can read clearly. It also fits luxury branding applications such as beauty, fragrance, jewelry, and premium packaging, as well as sophisticated invitations and identity wordmarks that benefit from a dramatic serif voice.
The tone is sophisticated and image-conscious, with a couture/editorial attitude that reads as premium and intentional. Its sharp contrast and delicate hairlines convey refinement and drama, leaning more toward contemporary luxury than casual warmth.
The letterforms appear designed to deliver a modern Didone-style elegance: maximum contrast, clean verticality, and refined detailing for high-impact display typography. The intent seems focused on producing a polished, premium look with confident presence in larger settings.
The design relies on very fine hairlines and needle-like joins, which heighten elegance but make it visually sensitive in small sizes or on low-resolution reproduction. Curves are tightly controlled and slightly sculpted, giving the face a poised, high-end cadence in headlines and pull quotes.