Sans Normal Efkav 5 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: ui, editorial, branding, presentations, packaging, modern, clean, friendly, informal, airy, readability, modern tone, everyday use, friendly voice, digital-first, rounded, humanist, open apertures, soft terminals, slanted.
A slanted sans with smooth, rounded construction and gently tapered stroke endings. Curves are broad and even, with open apertures and generous counters that keep the forms clear at text sizes. The lowercase shows a tall x-height and compact ascenders/descenders relative to it, giving paragraphs a full, continuous texture. Capitals are streamlined and slightly narrow in feel, while numerals and punctuation follow the same simple, rounded geometry for a consistent rhythm.
Well-suited for interface text, product copy, and editorial layouts where a clean, slanted voice is desired without sacrificing readability. It also works effectively for contemporary branding and presentation typography, especially where an approachable, modern tone is important.
The overall tone is contemporary and approachable, combining a clean, technical neatness with a light, conversational slant. It reads as friendly and unobtrusive rather than formal, lending a sense of ease and motion without becoming expressive or decorative.
The design appears intended as a versatile slanted sans for everyday communication: clear at small sizes, smooth in longer text, and modern in tone for digital and general-purpose branding contexts.
The italic angle is steady across the set, and the curves stay smooth and controlled, which helps maintain an even typographic color in longer passages. Letterforms favor open shapes and simple joins, supporting quick recognition and a calm reading flow.