Sans Normal Efrif 7 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, packaging, modern, friendly, clean, approachable, airy, clarity, modernity, approachability, versatility, rounded, geometric, open counters, soft terminals, generous spacing.
This typeface presents a streamlined sans serif built on rounded, elliptical forms with smooth curves and a consistently light stroke. Proportions lean expansive, with broad bowls and open apertures that keep counters clear. The italic angle is modest and steady across the set, producing a flowing rhythm without becoming cursive. Terminals are clean and gently softened rather than sharply cut, and the overall spacing feels comfortable, supporting an even texture in words and paragraphs.
It suits interface typography, dashboards, and product UI where a light, open texture supports clarity and a modern tone. The design also works well for branding, packaging, and presentation materials that need an approachable, contemporary voice, and for editorial subheads or short-to-medium passages where an italic sans can add emphasis without heaviness.
The overall tone is contemporary and easygoing, with a friendly softness that comes from its rounded geometry and light color. It reads as calm and unobtrusive, giving layouts an open, breathable feel while still appearing polished and designed.
The design appears intended to deliver a modern, readable italic sans with rounded geometric construction, balancing a contemporary feel with comfortable legibility. Its shapes prioritize openness and a smooth, consistent rhythm to stay versatile across both display and text-driven applications.
Round characters like O/C/e show smooth, near-circular construction, while diagonals (A/V/W/X/Y) remain crisp and stable, helping retain clarity at display sizes. The numeral set follows the same restrained, rounded logic, keeping figures visually consistent with the letters in running text.