Sans Normal Amrim 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometric 415' by Bitstream, 'CF Panoptik' by Fonts.GR, 'Brandon Text' and 'Brandon Text Office' by HVD Fonts, 'Possible' by K-Type, 'Infoma' by Stawix, and 'Geometric 415' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, neutral, confident, friendly, utilitarian, clarity, impact, versatility, modernity, geometric, clean, rounded, compact, sturdy.
A heavy, clean sans with predominantly geometric construction and generously rounded curves. Stroke endings are mostly straight and decisively cut, with minimal modulation and consistent weight across curves and stems. Counters are open and round, and spacing reads even and stable, giving text a compact, efficient rhythm at display sizes. The overall drawing favors clarity and solidity over delicacy, with simple joins and a straightforward, contemporary silhouette.
Well-suited for headlines, branding, and promotional typography where strong presence and quick legibility are needed. It also works for UI labels, navigation, and signage applications that benefit from sturdy shapes and clear counters. In longer passages it will read best with comfortable tracking and adequate line spacing due to its strong weight and compact texture.
The tone is modern and no-nonsense, projecting confidence and clarity with a slightly friendly softness from its rounded bowls. It feels pragmatic and contemporary rather than expressive or calligraphic, lending a dependable voice that suits straightforward messaging. The weight and compact rhythm add emphasis and impact without feeling aggressive.
The design appears intended as a versatile, contemporary workhorse sans that delivers clear, confident communication. Its geometric underpinning and sturdy weight suggest a focus on impact and readability across common display and interface contexts, prioritizing consistency and simplicity in form.
Round letters and numerals lean toward near-circular forms, while diagonals and terminals are kept crisp, creating a balanced mix of softness and precision. The lowercase shows a simple, functional construction with clear differentiation between characters, supporting quick recognition in short text blocks and prominent UI-style labeling.