Sans Normal Amkif 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, editorial, signage, modern, neutral, clean, friendly, technical, versatility, clarity, neutrality, modernity, legibility, geometric, rounded, even, crisp, minimal.
A clean sans with mostly geometric construction and smoothly rounded bowls. Strokes are even and steady, with squared terminals on many letters and a consistent, contemporary rhythm. Uppercase forms are broad and stable, while lowercase shows simple, functional shapes with clear counters and straightforward joins. Numerals are open and legible, matching the letterforms’ plain, sturdy structure.
This font works well for interface labels, dashboards, and general UI typography where neutral clarity is needed. Its straightforward geometry also suits signage and wayfinding, as well as contemporary branding and editorial headings that benefit from a clean, unfussy voice.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from the rounded curves and uncomplicated shapes. It reads as pragmatic and dependable rather than expressive, suited to clear communication.
The design appears intended as a versatile, general-purpose sans: contemporary, readable, and visually quiet, with geometry-driven forms that remain comfortable in continuous text and strong in short display lines.
The design favors clarity over character: apertures and counters stay generous, curves remain smooth, and diagonals (as in V, W, X, Y) feel crisp and well balanced. The sample text shows solid word-shape consistency and stable spacing at display sizes.