Sans Normal Ombof 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Bari Sans' by JCFonts, and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, straightforward, stable, impact, clarity, approachability, modernity, geometric, compact, clean, robust, open.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are uniform with minimal modulation, producing solid, even color in text. Counters tend toward round/oval shapes, and terminals are clean and blunt rather than tapered. The design keeps a steady baseline and cap rhythm, with generous interior space in forms like O, Q, and 8, and a single-storey lowercase a paired with a compact, two-storey-style feel elsewhere. Numerals are sturdy and clear, matching the letters’ weight and width for a consistent overall texture.
Best suited to headlines and short-to-medium blocks where strong presence is desirable, such as posters, marketing layouts, and brand systems. The wide proportions and open counters also support clear signage and packaging applications where quick recognition matters.
The tone is direct and contemporary, with a friendly, approachable softness coming from its rounded geometry. Its dense, emphatic letterforms convey confidence and practicality rather than delicacy, making it feel stable and utilitarian in a modern way.
This font appears designed to deliver a bold, friendly sans voice with geometric roundness and consistent stroke weight, prioritizing impact and clarity. Its proportions and simplified terminals suggest an intention to perform reliably in modern graphic design contexts where a sturdy, approachable tone is needed.
At display sizes the rounded forms read as smooth and geometric, while in paragraphs the strong weight creates a dark, high-impact texture. The wide set and open counters help preserve clarity despite the heavy strokes, and the punctuation/apostrophe style reads clean and functional in running text.