Sans Normal Kamem 19 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' and 'Berthold Standard' by Berthold; 'Approach' by Emtype Foundry; and 'Applied Sans', 'Arial', and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, dynamic, impact, momentum, modernity, clarity, promotion, oblique, compact counters, rounded terminals, crisp curves, forward slant.
A heavy, forward-leaning sans with rounded, smoothly drawn curves and minimal stroke modulation. Letterforms are broadly proportioned with generous widths and a steady, even rhythm, while counters stay relatively tight from the weight. Terminals appear clean and rounded rather than sharply cut, and the oblique angle is consistent across caps, lowercase, and numerals for a cohesive, fast-moving texture.
Best suited to headlines, posters, branding marks, and short promotional lines where impact and momentum matter. It also fits sports and outdoor identities, packaging callouts, and digital hero text, especially where a bold, slanted sans can signal speed and confidence.
The overall tone is assertive and kinetic, with a contemporary, performance-driven feel. Its slanted stance and dense color give it a sense of motion and immediacy, reading as confident and promotional without becoming decorative.
The design appears intended as an impactful oblique sans for display typography, emphasizing motion, strength, and contemporary clarity. Its rounded construction and consistent weight aim to keep the texture smooth and legible while still delivering a dense, attention-grabbing presence.
Uppercase forms read sturdy and geometric, while the lowercase keeps a pragmatic, single-storey feel in characters like a and g, reinforcing a straightforward, modern voice. Numerals match the same wide stance and weight, producing strong, high-contrast word shapes at display sizes.