Sans Normal Okdaw 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Tamil' by Linotype; 'Morandi' by Monotype; and 'Geograph' by Sarah Khan (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, clean, neutral, friendly, clarity, impact, versatility, modernity, geometric, rounded, high impact, crisp, solid.
A robust, geometric sans with simple construction and wide, open counters. Round letters (C, G, O, Q) read as near-circular with smooth curves, while straight-sided forms (E, F, H, I, L, N) have clean terminals and minimal modulation. The lowercase uses single-storey a and g, with a compact, squared shoulder on n/m and a straightforward, utilitarian r. Strokes are thick and even, joins are clean, and curves transition smoothly into stems, giving the design a consistent, engineered rhythm.
This font performs best in headings and short-to-medium blocks where a strong, even texture is desired—brand wordmarks, campaign headlines, posters, packaging, and environmental or retail signage. Its clear forms and open counters also make it suitable for UI labels and dashboard titles when a confident, modern tone is needed.
The tone is contemporary and dependable, with a strong, no-nonsense presence that still feels approachable due to its rounded geometry and open shapes. It communicates clarity and confidence more than personality-driven quirk, making it feel at home in modern product and brand environments.
The design appears intended as a straightforward, geometric sans that prioritizes clarity and impact through consistent stroke weight, open counters, and uncomplicated letterforms. It aims to deliver a contemporary, versatile voice that remains readable while projecting strength in display contexts.
Uppercase characters are particularly stable and emblematic, with generous internal space that supports legibility at display sizes. Numerals are similarly sturdy and clear, with simple silhouettes that match the rest of the set and maintain an even visual color in text.