Sans Normal Kudis 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink and 'Oceanwide Pro' by California Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, ui labels, modern, sporty, confident, clean, energetic, impact, clarity, modernity, motion, geometric, rounded, oblique, compact, high legibility.
A heavy, oblique sans with geometric, rounded construction and smooth, low-contrast strokes. Curves are generous and near-circular (notably in O/C/G), while joins and terminals are clean and largely unmodulated, giving a crisp, contemporary silhouette. Proportions feel compact with steady spacing and a consistent forward slant across capitals, lowercase, and figures; counters remain open enough to stay readable at display and text sizes. The lowercase shows a simple, modern structure with single-storey forms where expected and straightforward, sturdy stems.
Well suited to headlines, branding, and promotional graphics where a strong, energetic presence is needed. The clear geometry and consistent slant also make it effective for UI labels, navigation, and short bursts of text that benefit from compact, high-impact letterforms.
The overall tone is contemporary and assertive, with a forward-leaning stance that reads as active and driven. It feels practical and no-nonsense, leaning toward a sporty, tech-forward voice rather than decorative or nostalgic.
The design appears intended to deliver a modern, high-impact sans that remains orderly and legible while projecting motion and confidence through its oblique stance and rounded geometric forms.
The italic angle and weight combine to create strong word shapes and high contrast against light backgrounds. Numerals are sturdy and clear, matching the round/linear balance of the letters for cohesive headline and interface use.