Serif Normal Mada 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Charter BT' by Bitstream, 'FF Kievit Serif' by FontFont, and 'ITC Charter' by ITC (names referenced only for comparison).
Keywords: headlines, book design, editorial, branding, posters, authoritative, traditional, formal, literary, impactful text, classic authority, print emphasis, editorial clarity, bracketed, crisp, stately, ink-trapless, compact counters.
A bold, high-contrast serif with bracketed, slightly flared serifs and a sturdy vertical stress. Strokes are firm and confident, with rounded joins and tight inner counters that emphasize a dense, print-forward color. Uppercase forms feel stately and compact, while the lowercase shows a traditional text rhythm with clear ascenders/descenders and a two-storey “g.” Numerals are robust and legible, matching the weight and contrast of the letterforms for consistent texture in running text and headlines.
Well-suited to headlines and subheads where a traditional serif presence is desired, and it also holds together in short paragraphs thanks to its steady rhythm and clear shapes. It can support editorial layouts, book covers, institutional branding, and poster typography where a classic, authoritative tone is beneficial.
The overall tone is classic and authoritative, with an editorial seriousness that reads as established and dependable. Its strong contrast and solid weight give it a confident, declarative voice suited to formal communication.
The font appears designed to deliver a conventional text-serif voice in a heavier, attention-getting weight—maintaining familiar proportions and readability while providing the impact needed for display use in print-like contexts.
The design leans toward a transitional/oldstyle-inspired feel, with crisp terminals and controlled curvature that keep the heavy weight from looking clumsy. Spacing appears balanced for continuous reading, producing an even, dark typographic color in paragraph settings.