Sans Normal Agdur 2 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Golden Record' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, ui labels, confident, modern, direct, utilitarian, friendly, impact, space-saving, clarity, legibility, clean, compact, robust, high-contrast, geometric.
A compact, heavy sans with uniform stroke weight and tightly proportioned letterforms. Curves are smooth and rounded, with mostly squared terminals and minimal modulation, giving an even, sturdy color on the page. Counters are relatively small for the weight, and the overall spacing feels economical, supporting dense setting while maintaining clear character silhouettes. Numerals follow the same solid, streamlined construction, with rounded forms and consistent vertical rhythm.
Best suited to short-to-medium text where impact and clarity are needed: headlines, subheads, posters, and straightforward branding lines. The compact width also makes it useful for UI labels, navigation, and signage where space is limited but strong legibility is required.
The font reads as assertive and no-nonsense, with a contemporary, workmanlike tone. Its compact width and weight give it a confident, attention-grabbing presence, while the rounded geometry keeps it approachable rather than harsh.
The design appears intended as a robust, compact workhorse sans: built to deliver strong presence, efficient space usage, and clear, modern forms across letters and figures.
In the sample text, the heavy strokes create strong emphasis and a consistent texture across lines. The compact proportions help long pangrams fit comfortably, and the straightforward shapes prioritize immediate recognition over decorative detail.