Sans Superellipse Amfy 7 is a bold, narrow, low contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, energetic, assertive, modern, sporty, industrial, impact, momentum, space-saving, modernity, visibility, condensed, slanted, square-rounded, compact, punchy.
A condensed sans with a consistent left-leaning slant and sturdy, even stroke weight. Curves are built from squared-off, superelliptical shapes—round counters feel slightly boxy, and terminals end cleanly without flaring. The uppercase is tall and compact with tight apertures in letters like C and S, while the lowercase stays upright in structure but shares the same forward-tilted stance and chunky joins. Numerals are heavy and compact, matching the same squared-round geometry and rhythmic, poster-friendly spacing.
Best suited to headlines, signage, and brand marks where compact width and strong presence are advantages. It can work for short subheads or callouts in layouts that want a brisk, industrial-modern flavor, and it pairs well with neutral text faces as a display companion.
The overall tone is forceful and kinetic, combining a utilitarian, engineered feel with a sporty forward motion. Its squared-round forms read contemporary and practical rather than refined, giving it a bold, no-nonsense voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact in minimal horizontal space, using a forward slant and squared-round geometry to create speed and strength. The uniform stroke behavior and compact proportions suggest a focus on clarity and bold visibility for contemporary display typography.
The slant is prominent enough to add momentum, yet the letterforms remain fairly rigid and geometric, keeping the texture stable. Rounded-rectangle counters and tight openings produce a dense color that holds together well in short bursts of text.