Sans Normal Buday 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mollen' by Eko Bimantara and 'Breno Narrow' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, editorial, forms, signage, modern, neutral, clean, friendly, functional, versatility, legibility, clarity, modernity, geometric, rounded, open apertures, even rhythm, clear numerals.
This typeface presents as a clean sans with predominantly geometric construction and smooth, circular curves. Strokes are consistent and even, with rounded bowls and straightforward terminals that keep the letterforms crisp without feeling sharp. Proportions feel balanced and contemporary, with open counters and clear apertures that support legibility in continuous text. The overall rhythm is steady and calm, and the numerals match the lowercase in tone with simple, readable shapes.
It works well for interfaces, product copy, and general body text where clarity and neutrality are priorities. Its steady texture also suits editorial layouts and informational materials such as forms, dashboards, and straightforward signage.
The tone is modern and matter-of-fact, conveying clarity and approachability rather than strong personality. Its restrained geometry and tidy spacing give it a dependable, contemporary voice suited to everyday communication.
The design appears intended as a versatile, modern sans that emphasizes clarity, consistency, and broad usability. Its geometric lean and open, readable shapes suggest a focus on clean presentation across both short labels and longer reading.
In the sample text, the font maintains consistent texture across lines, with rounded forms (such as in O/C/e) lending a gentle softness while the straighter characters (like E/H/N) keep it grounded and utilitarian. The punctuation and figures visually blend well with the letters, reinforcing a cohesive, general-purpose feel.