Sans Normal Vurog 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, retro, approachability, display impact, readability, brand warmth, rounded, soft, chunky, bubbly, informal.
A heavy, rounded sans with soft terminals and gently squared curves that keep counters open and legible. Strokes are consistently thick with minimal modulation, and corners are broadly eased rather than sharp. Proportions lean slightly condensed in some letters, with a compact, steady rhythm and straightforward, geometric construction across caps, lowercase, and figures.
Best suited to headlines, logos, and brand systems that want an inviting, informal voice—especially on packaging, posters, and retail or wayfinding signage. It can also work for short UI labels or callouts where friendliness and clarity matter more than compact text economy.
The overall tone is warm and welcoming, with a casual, slightly retro feel that reads as cheerful rather than technical. Its softened shapes and sturdy weight give it a kid-friendly, upbeat personality while still staying clear at display sizes.
The design appears intended to deliver a sturdy, highly readable display sans with rounded, approachable shapes, balancing playful character with consistent, system-like construction for broad everyday use.
Round dots on i and j, simplified joins, and large apertures help prevent clogging in dense settings. Numerals follow the same softened geometry, pairing well with the letters for headlines and short UI labels where a friendly voice is desired.