Sans Normal Vuriy 4 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, playful, approachable, clean, friendly impact, space saving, clear display, modern utility, rounded, soft, compact, sturdy, geometric.
A compact sans with heavy, even stroke weight and strongly rounded terminals. Curves are smooth and circular, and corners are softened throughout, producing a cohesive, friendly texture. Proportions are tight with short extenders and generous counters for the weight, keeping letters readable despite the dense, dark color. Overall spacing feels consistent and restrained, creating an efficient, sign-like rhythm in words and lines.
Best suited to headlines and short-to-medium text where a warm, compact sans is desired—such as branding, packaging, posters, and wayfinding or signage. It can also work for UI labels and callouts when a sturdy, friendly voice is needed and space is limited.
The rounded construction and sturdy weight give the face an approachable, contemporary tone with a hint of playfulness. It reads as casual and friendly rather than formal, with a confident, straightforward presence suited to everyday messaging.
The design appears intended to deliver a modern, space-efficient sans that stays inviting through rounded geometry and consistent, heavy strokes. It prioritizes clarity and impact while keeping the overall feel soft and approachable.
The alphabet shows clear differentiation between similar forms (notably the circular letters and numerals) while maintaining a uniform, rounded skeleton. The sample text suggests it holds up well at larger sizes where the soft terminals and compact width become defining characteristics.