Serif Normal Lubah 10 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Franklin-Antiqua' by Berthold, 'Skema Pro' by Mint Type, and 'Orbi' by ParaType (names referenced only for comparison).
Keywords: book text, editorial, magazines, literature, headlines, formal, literary, traditional, authoritative, refined, text readability, classic tone, editorial voice, display clarity, bracketed serifs, sharp terminals, calligraphic stress, open counters, robust stems.
This is a classic text serif with bracketed serifs, a pronounced thick–thin modulation, and a clear vertical stress. Letterforms are compact and sturdy, with strong main stems and crisp, tapered finishing strokes that keep the silhouettes sharp at display sizes. The lowercase shows a moderate x-height with relatively short ascenders/descenders and generous interior space, while the figures read as oldstyle-influenced in feel (notably the curvy, weight-shifted forms) and match the text rhythm well. Overall spacing and proportions are conventional, producing an even, readable texture in paragraphs.
It fits long-form reading such as books and editorial layouts, where its traditional proportions and strong contrast produce a familiar, comfortable text color. It also scales well to headlines, pull quotes, and section titles that benefit from a classic serif voice and crisp detailing.
The tone is bookish and traditional, with a refined, slightly formal presence that suggests editorial authority rather than novelty. Its high-contrast modeling and crisp serifs add a sense of craft and seriousness suited to classical or institutional aesthetics.
The design appears intended as a conventional, high-contrast serif for continuous reading with an elevated, literary tone. Its balanced proportions and consistent modeling prioritize clarity and typographic tradition while retaining enough sharpness to perform in display settings.
The capitals have a dignified, inscriptional steadiness with controlled curves (notably in C/G/O/Q) and clean, straight-sided structure where expected (E/F/H). Diagonals and joins (V/W/X and k) stay sharp and decisive, reinforcing a crisp page color, while rounded letters maintain open counters for clarity.