Sans Normal Benuh 13 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Gimbal Grotesque' by AVP; 'Ephemera Egyptian' by Ephemera Fonts; 'Gotham' by Hoefler & Co.; 'Core Sans M', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, modern, utilitarian, authoritative, clean, technical, space saving, high impact, clarity, modern utility, compact, condensed, sturdy, neutral.
This sans serif has compact, condensed proportions with a strong, even stroke weight and minimal modulation. Curves are smooth and broadly rounded, while terminals are mostly straight and squared off, giving the forms a sturdy, engineered feel. Counters are relatively tight and apertures tend toward the closed side, producing a dense overall color that holds together well in large text. The lowercase shows a tall x-height and short extenders, reinforcing an efficient, space-saving rhythm.
It works best where space is limited but emphasis is needed—such as headlines, subheads, posters, and packaging panels. The condensed width supports dense editorial layouts and navigational or wayfinding contexts where a strong, compact voice is desirable.
The overall tone is modern and no-nonsense, with an assertive presence suited to clear communication. Its condensed stance and firm shapes feel practical and slightly industrial, reading as confident rather than expressive or playful.
The font appears intended as a straightforward, condensed workhorse sans: economical in width, visually solid, and optimized for high-impact display and clear hierarchy in layouts.
The design maintains a consistent rhythm across the alphabet and numerals, with a focus on legibility through simplified, geometric construction. In running text the spacing appears compact, contributing to a solid block of text color and strong headline impact.