Sans Normal Utrif 12 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: branding, headlines, posters, ui labels, signage, modern, clean, dynamic, friendly, technical, modernize, add motion, improve clarity, contemporary tone, oblique, aerial, crisp, open, geometric.
A slanted, geometric sans with smooth, round construction and largely uniform stroke weight. Curves are clean and continuous, with open apertures and generous counters that keep forms readable. Proportions feel contemporary and slightly condensed by the forward lean, while the lowercase shows a tall x-height and compact ascenders/descenders for a dense, efficient rhythm. Terminals are mostly straight or softly cut, producing a crisp, engineered finish across letters and numerals.
Well suited to branding and headline typography where a forward-leaning, contemporary voice is desired. It also works effectively for UI labels, dashboards, and signage thanks to open counters and straightforward letterforms that hold up in quick scanning and at smaller sizes.
The overall tone is modern and active, conveying speed and clarity without feeling aggressive. Its smooth geometry and open shapes give it a friendly, approachable presence, while the consistent strokes and slant add a subtle technical, contemporary edge.
Designed to provide a clean, contemporary sans voice in an oblique style, balancing geometric structure with practical readability. The tall lowercase proportions and consistent slant suggest an intent to perform in both display and everyday interface or informational contexts.
The italic angle is consistent across uppercase, lowercase, and numerals, creating strong directional flow in lines of text. Round letters maintain even curvature and spacing, and the numerals appear clear and utilitarian, suited to mixed alphanumeric settings.