Sans Normal Ednow 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'JAF Facit' by Just Another Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, wayfinding, presentations, modern, clean, dynamic, neutral, efficient, readability, clarity, emphasis, contemporary tone, functional utility, oblique, monoline, rounded, open apertures, airy.
A slanted, monoline sans with smooth, rounded curves and clean terminal finishes. Stroke weight stays even throughout, with generous counters and open apertures that keep forms clear at text sizes. Proportions feel straightforward and contemporary, with a moderately tall lowercase and simple, unadorned construction. The numerals and capitals follow the same restrained geometry, producing an even rhythm and consistent texture in paragraphs.
Works well for interface copy, dashboards, and product typography where a clean italic voice is useful for emphasis or a distinctive system style. It also suits contemporary editorial layouts, corporate communications, and signage or wayfinding that benefits from open shapes and consistent rhythm.
The overall tone is modern and utilitarian, with the slant adding momentum and a slightly technical, forward-moving feel. It reads as professional and neutral rather than expressive, suitable for designs that need clarity with a touch of motion.
Designed to provide a straightforward, contemporary sans italic with reliable readability and a cohesive, even texture. The goal appears to be a practical workhorse style that adds motion and emphasis without decorative complexity.
Curved letters show smooth, circular-derived bowls, while diagonals and joins stay crisp without sharp contrast shifts. Spacing appears balanced and the italic angle is consistent across uppercase, lowercase, and figures, helping long lines maintain a steady flow.