Sans Normal Arbup 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ervha' and 'Hempa Sans' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, editorial, product design, signage, presentations, neutral, modern, clean, friendly, utilitarian, everyday readability, neutral branding, clean ui, modern baseline, geometric, rounded, open apertures, uniform strokes, crisp terminals.
A clean sans with mostly geometric construction and smoothly rounded curves. Strokes are uniform with minimal modulation, and terminals are crisp and largely straight, producing a tidy, contemporary texture. Counters are open and circular to slightly elliptical, and spacing reads even and unforced, supporting clear word shapes in text. The lowercase shows simple, single-storey forms (notably the a and g), reinforcing an uncomplicated, streamlined silhouette.
Well-suited to interface copy, product labeling, and general-purpose brand systems where a neutral, legible sans is needed. The open counters and even rhythm make it comfortable for paragraphs and captions, while the clean geometry also works for headings and navigational signage.
The overall tone is neutral and modern, with a mild friendliness from the round forms and open counters. It feels practical and straightforward rather than expressive, aiming for clarity and calm consistency. The impression is contemporary and unobtrusive—designed to sit comfortably in a wide range of layouts without drawing attention to itself.
Likely intended as a dependable, modern sans optimized for everyday readability and broad applicability. Its geometric underpinning and restrained detailing suggest a focus on clarity, consistency, and a contemporary baseline aesthetic for digital and print use.
Numerals appear simple and well-balanced, with rounded forms that match the letter shapes and consistent stroke endings. The caps maintain a stable, geometric rhythm, while the lowercase keeps an approachable, functional character through plain construction and ample openness in forms like e, c, and s.