Sans Normal Byrey 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, signage, clean, modern, friendly, neutral, airy, clarity, versatility, modernity, system design, approachability, geometric, rounded, minimal, open apertures, smooth curves.
A crisp sans with a geometric, rounded construction and a notably even stroke rhythm. Curves resolve smoothly and terminals are clean and straight-cut, giving the letterforms a precise, contemporary finish. Uppercase forms are simple and spacious, while the lowercase maintains clear, open shapes with a single-storey “a” and a compact, looped “g.” Counters are generous and apertures stay open, helping the design remain legible even at smaller sizes.
Well-suited to interface typography, dashboards, and product design where clean shapes and open counters support clarity. It also works for branding systems and headings that want a modern, geometric voice without feeling overly cold, and it can hold up in longer editorial settings thanks to its calm rhythm and straightforward forms.
The overall tone is modern and approachable, balancing clinical clarity with soft, rounded proportions. It reads as neutral and product-minded rather than expressive or decorative, making it feel calm, efficient, and contemporary.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency. Its geometric foundations and clean terminals suggest a goal of dependable performance across display and text sizes, with a friendly softness coming from rounded bowls and open counters.
The figures are straightforward and highly readable, with round forms like 0, 8, and 9 echoing the circular language of the capitals. Diacritics and punctuation are not shown, but the sample text suggests consistent spacing and a steady baseline that keeps paragraphs looking orderly.