Sans Normal Kigad 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Giga Sans' by Locomotype, 'Core Sans NR' by S-Core, 'Loew' and 'Loew Next' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: branding, headlines, posters, ui, signage, clean, modern, sporty, technical, friendly, modernization, legibility, motion, approachability, clarity, rounded, oblique, open apertures, generous spacing, even rhythm.
A rounded, oblique sans with smooth, continuous curves and softly tapered terminals. The letterforms lean forward with a steady slant and maintain an even, low-contrast stroke throughout, giving lines a consistent color. Counters are open and circular/elliptical, with broad bowls (notably in O/Q/0) and wide, stable capitals. The lowercase is compact but not cramped, with simple single-storey forms (a, g) and a clean, straight-shouldered r; numerals are clear and similarly rounded, keeping the same calm stroke rhythm.
This style works well for branding and short-to-medium headlines where a modern, energetic voice is needed without harshness. Its open shapes and steady stroke weight also suit UI labels, product interfaces, and signage, especially where clarity and a friendly tone are priorities.
The overall tone is contemporary and approachable, with a forward-leaning energy that reads as active and slightly sporty. Rounded forms keep it friendly and non-assertive, while the consistent construction lends a technical, UI-ready feel.
The design appears intended to provide a contemporary oblique sans that combines clean geometry with rounded warmth. It aims for legibility through open counters and consistent stroke behavior while adding momentum via a controlled forward slant.
Diagonal joins (as in v, w, y) are crisp and give the font a lively texture, while rounded joins in bowls and shoulders prevent it from feeling sharp. The Q’s tail is subtle and integrated, and the punctuation in the sample text appears sturdy and well-matched to the main strokes, reinforcing a cohesive, no-nonsense style.