Sans Normal Asdey 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, signage, presentations, editorial, clean, modern, neutral, technical, friendly, clarity, versatility, modernity, neutrality, functionality, geometric, rounded, open counters, high legibility, minimal.
This sans serif has smooth, rounded geometry and consistent stroke color, with terminals that feel clean and decisively cut rather than calligraphic. Curves are near-circular in letters like C, O, and G, while straight strokes stay crisp and evenly proportioned, creating a balanced rhythm across words. Counters are generally open and generous, and the lowercase shows straightforward, contemporary forms (notably a single-storey “a” and a simple “g”), helping maintain clarity at text sizes. Numerals are simple and even, matching the letterforms with similar roundness and steady spacing.
This typeface is well-suited to UI labels, dashboards, and product copy where clean shapes and open counters support quick scanning. It also works well for signage and wayfinding, slide decks, and general editorial text that benefits from a calm, contemporary sans.
The overall tone is modern and neutral with a mild friendliness from the rounded forms. It reads as practical and unobtrusive—confident without feeling aggressive—making it suitable for interfaces and everyday communication where clarity matters.
The design appears intended as a versatile, general-purpose sans with a geometric backbone and clear, no-nonsense letterforms. Its restrained detailing and consistent rhythm suggest a focus on broad usability across digital and print contexts.
Diagonal-heavy letters (K, V, W, X, Y) keep a stable, engineered feel, while round letters maintain smooth continuity, producing a consistent, contemporary texture in paragraphs. The punctuation and mixed-case sample text suggest an emphasis on straightforward reading rather than expressive personality.