Sans Normal Rilut 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Neptune' by Indian Type Foundry, 'Facundo' by Latinotype, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, product labels, signage, editorial, clean, friendly, modern, approachable, neutral, everyday legibility, approachability, modern neutrality, broad usability, rounded terminals, soft corners, open apertures, humanist.
A clean sans with rounded terminals and softly squared joins that keep the texture smooth and even. Curves are generous and circular (notably in C, O, and G), while straights maintain consistent stroke thickness with minimal modulation. The lowercase uses simple, readable forms with a single-storey a and g, open counters, and short, pragmatic extenders; punctuation-like dots are round and prominent. Numerals are clear and contemporary, with a simple 1 and broadly rounded 0/8/9, supporting a steady rhythm in running text.
This font suits interface and app typography, dashboards, and general-purpose product design where clarity and a friendly tone matter. Its smooth, rounded finish also works well for branding and packaging, and the even texture makes it reliable for short editorial passages, captions, and wayfinding-style signage.
The overall tone is modern and approachable, combining neutrality with a gentle warmth from the rounded finishing. It reads as friendly and utilitarian rather than clinical, lending a calm, everyday voice suitable for broad audiences.
The design appears intended as a versatile, general-purpose sans that balances modern geometry with softened details for better approachability. It prioritizes legibility through open apertures and uncomplicated lowercase construction while maintaining a consistent, contemporary rhythm across letters and numerals.
Spacing appears comfortable and the shapes maintain clarity at text sizes, with distinct silhouettes for commonly confused characters (e.g., I vs l, O vs 0 aided by proportions). The diagonal letters (K, V, W, X, Y) keep crisp angles while still ending in softened terminals, preserving consistency across the set.