Sans Normal Vumif 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida, 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'MVB Solitaire Pro' by MVB, 'Microsoft JhengHei TC' by Microsoft Corporation, 'Cinta' by Tipo Pèpel, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, friendly, clean, approachable, modern, soft, soften tone, everyday utility, increase friendliness, maintain clarity, rounded, monoline, open counters, humanist.
A rounded, monoline sans with soft cornering throughout and a calm, even rhythm. Curves are generously circular with open apertures, while straight strokes end in subtly rounded terminals rather than sharp cuts. Proportions feel slightly compact and sturdy, with clear differentiation between similar forms (notably I/l/1 and O/0) and numerals that read cleanly at text sizes. Overall spacing appears balanced and consistent, supporting steady word shapes in running text.
Works well for interface copy and product experiences where legibility and a friendly tone are both important. The rounded construction and even color also suit brand wordmarks, packaging, and signage, and it can scale up comfortably for short headlines and callouts.
The design reads friendly and contemporary, with a gentle, non-technical warmth coming from its rounded terminals and smooth curves. It feels casual without becoming playful, making it suitable for brands that want clarity with a softer voice.
Likely drawn to provide an accessible, modern sans that avoids harshness by rounding terminals and keeping stroke contrast minimal. The goal appears to be versatile everyday typography with a softened, welcoming character that maintains clarity in both display and text settings.
The uppercase leans toward geometric simplicity (clean bowls and round counters), while the lowercase introduces a mild humanist feel in letters like a, e, and g, helping readability in paragraphs. Punctuation and numerals match the same rounded, even-stroke logic, keeping texture uniform across mixed content.