Sans Superellipse Idlup 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Anteb' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, assertive, industrial, retro, sporty, playful, impact, branding, poster display, industrial character, retro punch, blocky, rounded, stencil-like, compact, high-impact.
A heavy, block-based sans with rounded-rectangle (superellipse) curves and flat, squared terminals. The letterforms are compact and built from broad strokes with minimal modulation, giving a dense, poster-like color on the page. Counters tend to be small and squarish, and several glyphs introduce distinctive cut-in notches and wedge-like joins that create a mildly stencil-like, chiseled texture without breaking the overall solid silhouette. Spacing and rhythm feel tight and sturdy, favoring punch over airiness.
Best for headlines, posters, and packaging where strong presence and compact shapes help maximize impact. It also fits logo wordmarks, sports or team-style branding, and bold UI moments like badges, labels, and navigation headers—especially when set with generous size and breathing room.
The overall tone is bold and no-nonsense, with a retro-industrial flavor that reads as sporty and assertive. The rounded corners keep it from feeling harsh, adding a friendly, slightly playful edge while still projecting strength and impact.
Designed to deliver maximum impact through dense, rounded-rect geometry and simplified, sturdy construction. The added notches and angular cuts appear intended to differentiate the forms and inject a crafted, industrial personality while remaining clearly legible at display sizes.
At text sizes the compact counters and tight internal spaces make it best suited to short bursts rather than long reading. The distinctive notches and angular cuts become a defining character feature in headlines and logos, where they read as intentional detailing rather than noise.