Sans Superellipse Hulim 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Muller Next' by Fontfabric, 'Antry Sans' by Mans Greback, 'Amsi Pro' and 'Sans Beam' by Stawix, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, assertive, playful, sporty, retro, punchy, impact, friendly branding, display emphasis, youthful tone, blocky, rounded, compact, chunky, heavy terminals.
This typeface is built from compact, rounded-rectangle forms with a strongly geometric, superellipse-like construction. Strokes are thick and even, with minimal modulation and smoothly rounded outer corners that keep the silhouettes soft despite the heavy weight. Counters are relatively tight, and joins are robust, giving letters a dense, poster-ready color on the page. The lowercase follows the same chunky logic with single-storey forms (notably a and g), while figures are broad and simplified for impact.
It performs best in short, bold statements such as headlines, posters, and promotional graphics where a dense, rounded geometry can carry the layout. The chunky shapes also suit packaging, labels, and logo wordmarks that benefit from a friendly but forceful presence. It’s less ideal for long paragraphs or small UI text where the compact counters can make reading effortful.
The overall tone is loud, friendly, and confident—more about immediate presence than refinement. Its rounded geometry reads as approachable and slightly cartoonish, while the dense weight and compact fit add a sporty, headline-driven energy. The result feels well suited to attention-grabbing, high-contrast messaging where personality and force matter.
The design intent appears to be a high-impact display sans with softened geometry—delivering maximum visual weight while keeping forms friendly and contemporary. Its consistent rounded-rectangle language suggests a focus on branding versatility and strong typographic color in big sizes.
Large sizes show crisp, clean curves and consistent rounding, producing a cohesive rhythm across both uppercase and lowercase. At smaller sizes, the tight counters and heavy joins may reduce internal clarity, so it’s best treated as a display face. Numerals match the letterforms in mass and softness, maintaining a uniform visual texture in mixed alphanumeric settings.