Sans Normal Ormum 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dialog' by Linotype, 'Open Sans Soft' by Matteson Typographics, 'Belle Sans' by Park Street Studio, 'Roanne' by Tour De Force, and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, straightforward, punchy, clarity, impact, modernity, versatility, geometric, rounded, clean, compact, blocky.
A heavy, geometric sans with broadly rounded curves and largely uniform stroke weight. Counters are open and fairly generous for the weight, while joins stay simple and clean, giving the shapes a sturdy, engineered feel. Terminals are mostly straight or softly squared, and the overall rhythm is compact with clear, high-impact silhouettes. Numerals and capitals read especially solid and poster-ready, with consistent proportions and minimal ornamentation.
Best suited for headlines, titles, and short-to-medium display copy where strong presence and quick legibility are needed. It works well for branding and packaging that wants a modern, no-nonsense voice, and for signage or UI callouts where a compact, high-contrast silhouette helps text pop against backgrounds.
The tone is modern and assertive, with a friendly accessibility coming from its rounded geometry. It feels straightforward and utilitarian rather than delicate or expressive, projecting reliability and clarity at a glance. The weight and compact spacing give it a punchy, attention-grabbing presence suited to bold messaging.
The design appears intended as a versatile, geometric sans that prioritizes impact and clarity. Its simplified construction and consistent weight suggest a focus on dependable, contemporary typography that scales well for prominent display use while remaining readable in short text settings.
The lowercase shows a single-storey construction where applicable and maintains simple, functional forms with minimal modulation. Wide rounds (like O/Q) stay smooth and stable, while angular letters (like K/V/W/X/Y) keep crisp diagonals that reinforce a strong, contemporary texture in blocks of text.