Sans Normal Dogon 7 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: ui text, signage, headlines, branding, presentations, clean, modern, airy, neutral, technical, clarity, neutrality, modernity, system design, legibility, open apertures, rounded terminals, monoline, spacious, geometric.
A clean sans with monoline strokes, generous spacing, and wide proportions. Curves are built from smooth, near-circular bowls with consistently rounded joins, while straight strokes stay crisp and even. Terminals are largely squared-off or gently rounded, giving the outlines a tidy, engineered feel. Counters are open and uncluttered, and the overall rhythm reads calm and highly regular across caps, lowercase, and numerals.
This font suits interface labels and product UI where open counters and steady, monoline construction help maintain clarity. It also performs well in short headlines and branding systems that want a clean, contemporary voice with plenty of horizontal presence. For environmental graphics or signage, the wide forms and generous spacing can aid recognition at distance, especially at larger sizes.
The tone is modern and neutral, leaning toward a quiet, tech-forward clarity rather than expressive warmth. Its wide stance and open shapes create an airy, unforced presence that feels contemporary and systematic. Overall it communicates cleanliness and restraint.
The design appears intended to deliver a highly legible, no-nonsense sans for modern communication, emphasizing even stroke color, open shapes, and a spacious footprint. It prioritizes clarity and consistency over stylistic quirks, aiming to feel current and versatile across digital and print contexts.
Round characters like O/C/G are notably smooth and spacious, while diagonals (V/W/X/Y) remain sharp and stable without becoming aggressive. The numerals appear straightforward and legible, matching the same even stroke behavior and open interior spaces for a cohesive texture in running text.