Sans Normal Jukov 12 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Dax' by FontFont, 'JAF Bernini Sans' by Just Another Foundry, 'Neue Frutiger Vietnamese' and 'Praxis' by Linotype, 'Neue Frutiger World' and 'SST' by Monotype, and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, dynamic, confident, modern, energetic, impact, motion, emphasis, display, forward-leaning, clean, rounded, smooth, compact.
This typeface is a slanted sans with sturdy, compact letterforms and smooth, rounded curves. Strokes are thick and even in impression, with gently modulated joins and broadly cut terminals that stay crisp without feeling sharp. Counters are moderately open, and round letters (O, C, G) read as clean ellipses with a steady rhythm, while diagonals and stems maintain a consistent forward motion. Figures are similarly weighty and simple, with clear silhouettes suited to display sizes.
It performs best in attention-grabbing roles such as headlines, campaign graphics, sports and fitness branding, packaging callouts, and event posters. The dense weight and strong slant make it especially effective for short bursts of text where energy and urgency are desirable.
The overall tone is fast and assertive, with an athletic, forward-driving feel. Its heavy slant and robust shapes suggest momentum and impact while remaining clean and contemporary rather than decorative.
The design appears intended to deliver a bold, motion-oriented sans voice—combining clean geometry with a pronounced slant to create immediacy and visual punch in display typography.
Uppercase forms feel stable and compact, while lowercase maintains clear differentiation between similar shapes (e.g., a/e/c, n/m/h) through simplified, rounded construction. The italic angle is pronounced enough to create a strong directional emphasis in headlines and short statements.