Sans Normal Orbuf 10 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, chunky, high impact, approachability, simplicity, brand voice, rounded, compact, dense, clean, high-impact.
A heavy, rounded sans with broad, sturdy strokes and smooth, closed apertures. Curves are generously rounded and terminals read as blunt and solid, giving forms a compact, weight-forward silhouette. Counters are relatively small for the weight, and joins stay simple and geometric, creating an even, blocky rhythm in text. Capitals and numerals appear built from the same thick, circular logic, with clear, robust shapes intended to hold up at large sizes.
This style works best for headlines, posters, and bold brand statements where strong texture and rounded geometry help lettering read as energetic and substantial. It’s also well suited to packaging, labels, and signage that benefit from thick strokes and simple, durable forms at varying viewing distances.
The overall tone is bold and approachable, with a friendly roundness that still feels assertive and attention-grabbing. It suggests a contemporary, no-nonsense voice—more upbeat and punchy than refined—suited to messaging that needs to feel confident and immediate.
The design appears intended to deliver maximum visual impact with friendly, rounded geometry—prioritizing bold presence and straightforward legibility over delicate detail. Its simplified construction and dense typographic color suggest a display-oriented workhorse for modern branding and advertising.
In paragraph settings the dense color and tight internal spaces create strong presence but can feel heavy in continuous reading, especially where rounded shapes close in. The design’s consistency favors big, simple word shapes and short bursts of text where impact matters most.