Sans Normal Omgek 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Graublau Sans Pro' by FDI, 'FF Kievit' by FontFont, 'Quire Sans' by Monotype, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, friendly, playful, bold, casual, loud, approachability, impact, playfulness, readability, distinctiveness, chunky, rounded, soft-cornered, bouncy, cartoonish.
A heavy, rounded sans with broad proportions and smooth, simplified construction. Strokes are consistently thick with minimal modulation, and curves dominate the design, producing soft joins and generous counters. Terminals are mostly blunt and clean, while many letters show subtle angular notches or chamfer-like cuts that add a hand-cut, slightly irregular texture without breaking overall cohesion. The lowercase is compact and sturdy, with single-story forms and a buoyant rhythm; numerals are equally weighty and highly legible at display sizes.
Best suited to headlines, posters, packaging, and branding that benefits from a bold, approachable voice. It works especially well for playful themes (family, food, entertainment) and for short to medium text blocks where impact and warmth are more important than neutrality.
The overall tone is friendly and informal, with a comic, upbeat energy. Its chunky massing and gently quirky details make it feel approachable and attention-grabbing rather than neutral or corporate.
Likely designed to provide a high-impact display sans that stays readable and friendly through rounded geometry and simplified forms, with small quirky cuts to keep the texture lively and distinctive in branding contexts.
Spacing appears comfortable at large sizes, and the shapes hold up well in dense lines of text, though the strong weight and wide set push it toward headlines and short bursts. The mix of smooth rounds and small angular cuts gives the face a distinctive, slightly handmade flavor while remaining clearly sans in spirit.