Script Hepu 2 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: logos, packaging, posters, social media, headlines, playful, friendly, casual, handmade, cheerful, approachability, hand-lettered feel, display impact, brand warmth, rounded, brushy, bouncy, soft terminals, informal.
A rounded, brush-like script with thick, even strokes and soft, blunted terminals. Letterforms lean forward with a springy rhythm and gently irregular curves that keep the texture lively while remaining consistent. Connections are implied rather than fully continuous, with simplified joins and open counters that help the shapes stay clear at display sizes. Capitals are compact and stout, and the overall silhouette reads as smooth, puffy, and highly approachable.
This style works well for logos and wordmarks that need a friendly voice, as well as packaging, café/food branding, and upbeat posters. It also suits social media graphics and short headlines where the bold, rounded script can carry personality without requiring long-form readability.
The font feels upbeat and personable, like hand-lettered signage made with a marker or paint pen. Its bouncy slant and soft curves give it a warm, welcoming tone that prioritizes charm over formality.
The design appears intended to mimic confident, hand-drawn brush lettering with a consistent, bold stroke and an easy, informal cadence. It emphasizes approachability and visual punch for display applications.
Figures are simple and rounded, matching the letterforms’ softened geometry, with a friendly, cartoon-like presence. The stroke ends and internal shapes are kept smooth and uncluttered, reinforcing a clean, contemporary hand-drawn look.