Script Hesa 7 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, branding, social media, friendly, playful, casual, retro, informal, hand-lettered feel, approachable tone, display impact, retro charm, rounded, brushy, bouncy, soft terminals, compact.
A lively, brush-like script with compact proportions and a pronounced forward slant. Strokes are thick and smoothly rounded with soft, blunted terminals and minimal contrast, creating an even, inked look. Letterforms lean on simplified cursive construction with intermittent connections rather than continuous joining, giving the rhythm a handwritten bounce. Counters are relatively tight, curves are generous, and spacing feels slightly irregular in an intentional, natural way.
Works best for short to medium display settings where personality is prioritized—headlines, posters, packaging, logos, and social graphics. It can also suit subheads or pull quotes at comfortable sizes, but the dense stroke weight and compact counters may reduce clarity at very small text sizes.
The overall tone is warm and approachable, with a cheerful, informal energy. Its bouncy movement and rounded shapes suggest a vintage sign-painting and hand-lettered feel that reads as personable rather than formal.
Designed to emulate confident hand-lettering with a smooth, marker/brush finish—balancing legibility with expressive, friendly motion for attention-grabbing display typography.
Capitals are more assertive and decorative than the lowercase, helping with headline presence. Numerals are rounded and casual, matching the brushy stroke quality and maintaining consistent color in running text.