Serif Normal Urbav 2 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, headlines, luxury branding, packaging, elegant, refined, fashion, modern classic, premium tone, editorial voice, display elegance, modern refinement, hairline serifs, calligraphic, crisp, airy, delicate.
A refined serif with pronounced stroke contrast, hairline serifs, and a crisp, vertical stance. Curves are drawn with clean, continuous transitions into very thin terminals, while straight stems stay firm and sharp, creating an airy page color at text sizes. The lowercase shows a single-storey “g” with a small ear and a gentle loop, and a single-storey “a” with a tapered entry; the “e” has a light horizontal bar and open aperture. Numerals follow the same contrast-led logic, with rounded forms like 0 and 8 appearing open and delicate and straighter figures (1, 4, 7) feeling sharp and precise.
Best suited to display and editorial settings such as magazine headlines, section openers, pull quotes, and elegant packaging or brand wordmarks. It will also work for short-form text in high-quality print or carefully set digital layouts where its fine details can be preserved.
The overall tone is poised and polished, with a contemporary, fashion-forward elegance. Its thin details and sculpted curves read as premium and curated, evoking magazine typography and high-end branding rather than utilitarian body text.
The design appears intended to deliver a modern, premium serif voice through strong contrast, thin finishing strokes, and carefully controlled proportions. It prioritizes elegance and visual refinement, aiming for a fashionable editorial character with crisp typographic presence.
Spacing in the samples feels generous, helping the fine serifs and tight joins stay legible and preventing dark clumping in dense lines. The design leans on long, graceful curves (notably in C, G, S, and Q) paired with very fine finishing strokes, giving a sleek, sophisticated rhythm.