Serif Normal Ullam 8 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, invitations, elegant, refined, classical, luxury, elegance, editorial voice, display contrast, classic revival, hairline, didone-like, crisp, delicate, stately.
A delicate serif with pronounced thick–thin modulation and hairline finishing strokes. Serifs are sharp and minimally bracketed, with smooth, controlled curves and a generally vertical, formal stance. Capitals feel tall and stately with generous inner counters (notably in C, O, Q), while the lowercase maintains a measured rhythm with slender stems and slightly calligraphic terminals. Numerals follow the same high-contrast logic, with graceful curves and fine entry/exit strokes that read best at comfortable display sizes.
This face is well suited to headlines, pull quotes, magazine and book jacket typography, and brand applications where a refined, premium impression is desired. It also works well for invitations and packaging when set at larger sizes where the hairlines and subtle terminals remain clear.
The overall tone is polished and luxurious, leaning toward an editorial, fashion-forward sensibility. Its fine detailing and crisp contrast give it a poised, high-end voice suited to sophisticated, curated layouts rather than utilitarian UI copy.
The design appears intended to evoke a classic high-contrast serif tradition with a contemporary, minimalist sharpness. It prioritizes elegance and visual drama through contrast and fine detailing, aiming for impact in display and editorial contexts.
Round letters show clean, nearly symmetrical construction with thin joins that can visually soften at small sizes. The Q and g exhibit distinctive, flowing tails, adding personality without becoming ornamental. Spacing appears open and airy, reinforcing the light, premium feel.