Sans Other Adlem 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, branding, playful, chunky, retro, friendly, quirky, display impact, retro charm, playful branding, high visibility, rounded, bulky, geometric, notched, compact.
A heavy, rounded sans with chunky, compact forms and softly inflated bowls. Strokes are broadly even, with small angular notches and chamfered cuts appearing at terminals and joins, giving the silhouettes a slightly carved, modular feel. Counters are generally tight and geometric, and the overall spacing and rhythm read as dense but controlled. The lowercase mixes simple single‑storey shapes with distinctive details (notably the hooked/curled f and the angular treatments on j, r, and t), while figures are bold and blocky with the same notched terminal language.
Best suited for bold headlines, posters, and short emphatic copy where its chunky texture can read clearly. It also fits packaging, logo marks, and playful branding systems that benefit from a friendly retro tone and distinctive letterforms.
The font projects a cheerful, toy-like energy with a retro display sensibility. Its rounded massing feels friendly and approachable, while the crisp notches add a crafty, cut-paper or stamped character that keeps it from feeling purely soft.
Likely designed as a characterful display sans that maximizes impact through heavy weight, rounded geometry, and consistent notched terminal detailing. The goal appears to be high visibility and memorable texture rather than neutral text setting.
The design relies on consistent corner treatments rather than contrast, creating strong texture at large sizes. Some glyphs lean toward idiosyncratic construction (especially in the lowercase), which increases personality but can make long passages feel busy.