Sans Normal Lyluh 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Modeska' by Eko Bimantara; 'Branding', 'Branding SF', and 'Informative' by Latinotype; and 'Brother 1816' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, friendly, punchy, sporty, retro, impact, approachability, motion, display, rounded, soft corners, chunky, bouncy, slanted.
A heavy, slanted sans with broad, rounded shapes and softened terminals. Letterforms lean consistently forward and keep stroke weight largely even, producing a dense, high-impact silhouette. Counters are relatively small and often circular, while curves are generous and corners are subtly blunted rather than sharp. The rhythm is compact and energetic, with slightly irregular, humanized proportions that keep the texture lively in both uppercase and lowercase.
Best suited for short, high-visibility applications such as headlines, posters, product packaging, and bold brand marks. It also works well for energetic advertising, event graphics, and sporty or youth-oriented identities where a friendly, impactful voice is needed.
The overall tone is upbeat and approachable, with a bold, cartoon-leaning friendliness. Its forward slant and chunky forms add momentum and a sporty sense of motion, while the rounded construction keeps it warm rather than aggressive. The result feels confident, casual, and attention-seeking.
The design appears intended to deliver maximum impact with a warm, rounded voice, combining a consistent italic slant with thick, simplified strokes. Its construction emphasizes recognizability and momentum, aiming for expressive display typography that remains readable at large sizes.
Numerals are stout and rounded, with strong circular bowls in 0, 8, and 9. The lowercase shows a single-storey a and g, reinforcing an informal, contemporary feel. In longer text, the heavy weight and tight counters create a dark typographic color that favors display use over extended reading.