Serif Other Effo 13 is a very bold, normal width, very high contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, editorial, dramatic, theatrical, glamorous, assertive, quirky, display impact, stylized contrast, brand voice, headline texture, poster presence, carved, sculptural, cut-in, notched, wedge-serifed.
A dark, weighty serif display with striking internal cut-ins that create bright slivers through bowls and joins, producing a carved or inlaid effect. Curves are smooth and broad, while counters are often narrowed or interrupted by vertical or diagonal notches, giving many letters a split or stencil-like appearance without fully breaking the forms. Serifs are crisp and wedge-like, terminals tend to be pointed or tapered, and the rhythm alternates between solid blocks and thin highlights for a sculptural, poster-ready texture. Proportions read as compact and sturdy in the caps, with a relatively tall, prominent lowercase presence and lively, distinctive numerals.
Best suited for headlines, posters, packaging, and brand marks where the notched, sculpted forms can be appreciated. It works well for fashion or beauty editorial, nightlife and event promotions, album or book covers, and short pull-quotes. For longer text or small UI sizes, the internal cuts and tight counters are likely to become busy, so it’s most effective in display settings with ample size and spacing.
This typeface projects a theatrical, high-drama tone with a fashion/editorial edge. Its sharp light-catching cuts and sculpted curves feel assertive and stylish, suggesting a mix of vintage glamour and contemporary punch. The overall impression is confident, display-first, and slightly eccentric in a deliberate, designed way.
The design appears intended to maximize visual impact at large sizes by combining heavy letterforms with sharp internal cuts that introduce sparkle and tension. Its consistent notch motif and pronounced serif detailing suggest a goal of creating a recognizable signature style for attention-grabbing typography rather than neutral reading.
Many glyphs feature a recurring vertical or diagonal ‘slice’ inside rounded shapes (notably O/Q/0 and several lowercase bowls), creating a consistent highlight motif across the set. The numerals are similarly stylized, with bold silhouettes and distinctive internal cuts that reinforce the decorative theme.