Sans Normal Hyruv 3 is a light, very wide, very high contrast, upright, normal x-height font visually similar to 'Paisal RC' by Jipatype (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, titles, fashion, editorial, luxury, dramatic, airy, display impact, editorial polish, brand signature, stylish contrast, high-contrast, hairline, tapered, sculptural, crisp.
This typeface pairs bold, rounded main strokes with extremely fine hairlines, creating a pronounced thick–thin rhythm across both uppercase and lowercase. Curves are smooth and expansive, with wide, open bowls and generous counters, while joins and terminals often resolve into sharp, tapered points or delicate linear cuts. The overall texture is clean and spacious, with a refined baseline presence and striking contrast that stays consistent in both display-sized capitals and the more compact lowercase forms.
Best suited to headlines, mastheads, and short-form editorial typography where its contrast and hairlines can remain intact. It can also work for premium branding, packaging, and poster titles, especially in larger sizes and with careful spacing.
The tone is elegant and fashion-forward, projecting a polished, high-end feel with a dramatic edge. Its razor-thin details add a sense of precision and sophistication, while the broad curves keep it poised rather than brittle.
The design appears intended as a statement display face that blends modern, sans-like simplicity with fashion-oriented high contrast and ornamental hairline gestures. Its wide proportions and sculpted curves prioritize visual impact and a distinctive voice in large-format settings.
Several glyphs incorporate distinctive hairline diagonals and cut-in strokes that act like built-in accents, giving the alphabet a signature, editorial look. Numerals follow the same contrast logic, with sweeping curves and fine, calligraphic-like hairlines that emphasize style over neutrality.