Sans Normal Hyruv 2 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, branding, magazines, posters, packaging, editorial, fashion, refined, dramatic, modern, editorial voice, luxury branding, display impact, modern elegance, high-contrast, hairline, flared, calligraphic, elegant.
A high-contrast, upright sans with sculpted strokes that shift from razor-thin hairlines to stout verticals. Curves are built from clean, rounded geometry, while terminals frequently taper or flare, giving many letters a subtly calligraphic finish despite the overall sans structure. Proportions run wide with generous counters and smooth, open bowls; spacing reads airy in text, with a rhythmic alternation of thick stems and delicate connecting strokes. The numerals and capitals show especially pronounced thin horizontals and diagonal hairlines, producing a crisp, fashion-forward silhouette.
Best suited to display applications such as headlines, mastheads, branding, and premium packaging where the high-contrast detailing can be appreciated. It also works for short editorial subheads or pull quotes, especially when ample size and breathing room preserve the hairline structure. For long body copy, it will perform most comfortably in spacious layouts where the delicate strokes don’t get visually crowded.
The font conveys a polished, editorial tone—confident and elegant with a touch of drama. Its sharp hairlines and broad forms create a luxe, contemporary feel reminiscent of magazine mastheads and high-end branding. Overall, it feels refined rather than neutral, prioritizing style and contrast-led personality.
The design appears intended to merge clean, rounded sans construction with the drama of high-contrast, fashion-oriented lettering. By combining wide proportions, airy counters, and tapered hairlines, it aims to deliver a distinctive editorial voice that feels modern and upscale rather than purely utilitarian.
Several glyphs emphasize distinctive stroke choreography (notably diagonals and cross-strokes) that can become focal points at display sizes. In continuous text the thin strokes remain visually present but read as delicate accents, making the type feel light on the page even when stems are substantial. The design’s character comes through most strongly in round letters and in shapes with diagonals, where the tapering hairlines create a signature look.