Sans Normal Endas 7 is a very light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, editorial, packaging, user interfaces, signage, clean, modern, quiet, refined, friendly, minimalism, clarity, modernity, approachability, monoline, open apertures, large counters, rounded terminals, airy.
A very light, monoline sans with softly rounded terminals and generous counters. Curves are built from near-circular bowls with smooth joins, while straight strokes stay even and calm, giving the face a consistent, low-key rhythm. Proportions feel balanced and contemporary: uppercase forms are simple and geometric, and lowercase shapes are open and readable with modest, tidy ascenders and descenders. Numerals follow the same understated construction, with clear, open forms and minimal ornament.
Well-suited to modern branding systems, editorial display sizes, and packaging where a light touch and clarity are desirable. It can also work for UI labels or navigation text when set at comfortable sizes with adequate contrast and spacing. For signage or wayfinding, it will be most effective in larger sizes where the thin strokes remain distinct.
The overall tone is clean and contemporary, with an airy delicacy that feels quiet and refined rather than assertive. Its rounded, open shapes add a subtle friendliness, making it approachable while still looking precise and design-forward.
The likely intention is a contemporary, minimal sans that prioritizes clarity and a gentle geometric feel. It aims to deliver a refined voice for modern layouts without drawing attention to stylistic quirks, relying instead on clean construction and open forms.
The design relies on openness and spacing more than stroke emphasis, so it reads best when allowed some breathing room. Round letters like O/C/G/Q show smooth, even curvature, and the general punctuation/mark handling appears minimal and unobtrusive in the sample text.