Sans Superellipse Omdog 7 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Bergins' by Craft Supply Co and 'Prelo Compressed' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, industrial, condensed, utilitarian, authoritative, retro, space-saving, impact, systematic, square-round, sturdy, compact, high-contrast counters, tight spacing.
A compact, tall sans with a strong vertical rhythm and rounded-rectangle (superellipse) construction throughout. Strokes stay consistently heavy and even, producing dense black shapes with small, controlled counters and minimal modulation. Curves terminate in soft, squared-off rounds rather than true circles, giving bowls and arches a boxy smoothness. The overall proportions feel condensed with short crossbars and tight internal apertures, emphasizing solidity and impact in both uppercase and lowercase.
Best used where space is tight but impact is required—headlines, subheads, posters, and bold callouts. The condensed, heavy texture also suits signage, labels, and packaging systems that benefit from high visual density and consistent geometry. It can work for short UI labels or navigation items when a firm, compact voice is desired.
The tone is assertive and workmanlike, with an industrial, signage-like confidence. Its squared softness adds a mild retro flavor while keeping the voice direct and no-nonsense. The condensed build reads energetic and commanding, suited to messages that need to feel firm and immediate.
The design appears intended to deliver maximum presence in a condensed footprint, using superelliptical geometry to keep forms cohesive and modern-industrial. It prioritizes uniform stroke strength, compact counters, and a steady vertical cadence to maintain legibility and punch at display sizes.
The set shows a clear preference for straight-sided forms and flattened curves, keeping geometry consistent across letters and numerals. Narrow counters and compact sidebearings amplify weight and presence, especially in longer lines of text. Numerals follow the same squared-round logic, aiming for uniform texture rather than delicate detail.