Sans Contrasted Usme 12 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo (names referenced only for comparison).
Keywords: headlines, posters, magazine, branding, packaging, editorial, dramatic, modernist, assertive, stylish, impact, luxury, headline, signature, flared terminals, triangular joins, wedge cuts, crisp edges, sculpted counters.
A sculpted display face with imposing weight and strong thick–thin modulation. Strokes alternate between broad vertical masses and razor-like hairlines, with sharp, wedge-shaped cuts and flared terminals that create a faceted, carved feel. The proportions lean broad and steady, with compact apertures and tight interior counters in many letters, giving words a dense, poster-ready texture. Curves are clean and controlled, while diagonals (notably in K, V, W, X, Y) are chiseled into high-contrast planes that read as deliberate, graphic shapes rather than calligraphic strokes.
Best suited to large-scale typography such as headlines, covers, posters, and campaign graphics where its contrast and sculpted terminals can be appreciated. It can also work for branding, packaging, and logo wordmarks that want a premium, high-impact tone, especially in short phrases or titles rather than long reading.
The overall tone is bold and theatrical, with a fashion/editorial polish that feels premium and attention-seeking. The extreme contrast and crisp wedge details add a sense of drama and sophistication, while the restrained, upright stance keeps it feeling modern and composed. It projects confidence and impact rather than warmth or neutrality.
The design appears intended to deliver maximum visual impact through extreme contrast and sharply shaped terminals, combining modern structure with a carved, editorial display sensibility. Its letterforms prioritize distinctive silhouette and a bold texture on the line, suggesting use in attention-driven settings.
In the sample text, the dense rhythm and tight counters make it most comfortable at larger sizes, where the fine hairlines and wedge cuts stay distinct. Numerals follow the same sculpted logic, mixing heavy stems with thin cuts, which reinforces a cohesive, headline-oriented voice.